QR Code Generators: A Buying Guide For Enterprise Business

QR Codes offer a fast, scalable solution for connecting your business’s online and offline efforts. Whether streamlining marketing campaigns or enhancing internal operations, they simplify information sharing and are crucial for enterprises managing large amounts of data across multiple locations.

In 2024, using QR Codes is even more essential for improving customer experiences and driving operational efficiencies, helping businesses stay agile in an increasingly competitive market.

In this guide, we’ll look at three ways QR Codes can fuel enterprise business growth and help you find the right QR Code generator to meet your needs.

What businesses need to know about QR Codes

Originally developed in the 1990s for the automotive industry, QR Codes are now widely used across various sectors for their ability to store and quickly share data. Users can instantly access information by scanning a QR Code with a smartphone. From hospital triage to Olympic security, their scalability and flexibility have made them indispensable for businesses, especially enterprises.

In 2024 and beyond, QR Codes for business growth can address several concerns faced by large enterprises. For example, they can track inventory across multiple locations, link various media channels to create seamless customer experiences, and ensure secure data handling—tackling common business challenges like supply chain management, omnichannel marketing, and cybersecurity.

The best QR Codes for enterprise businesses

To figure out how to use QR Codes for business effectively, it’s important to understand the different types available. The most important distinction is Static versus Dynamic QR Codes. 

Static QR Codes are simple and best used for unchanging information like product IDs, instruction manuals, or contact details, as they can’t be edited after creation. Dynamic QR Codes offer greater flexibility. Businesses can update content even after they’ve been printed and gather valuable analytics such as scan location, time, and device type. This makes Dynamic QR Codes ideal for tracking engagement, adjusting marketing strategies in real time, and responding quickly to evolving business needs.

From business pages to social media links and even event registrations, Dynamic QR Codes give you the tools to better understand and connect with your audience. Plus, they’re a secure option—if a link ever becomes compromised, you can simply update it. 

Next, we can divide QR Codes into types based on the information they carry:

• Business page: Direct users to a landing page with your business details—best for advertising and networking.
  
  
• Video: Share investment pitches, product launches, or mission statements—perfect for marketing and building your reputation.
  
  
• PDF: Provide access to important documents like invoices, statements, or reports—best for administration and data handling.
  
  
• Google Form: Simplify form submissions or newsletter sign-ups—great for targeted marketing and collecting feedback.
  
  
• Social media: Connect users to your social media platforms—ideal for big ad campaigns and brand awareness.
  
  
• vCard: Replace business cards with a scannable contact—best for networking. 
  
  
• Event: Share event details and registration forms—perfect for networking, customer loyalty, and multimedia marketing.

3 ways QR Codes help businesses succeed

QR Codes can positively impact multiple areas of your enterprise. In addition to common use cases, QR Codes can streamline internal operations and simplify data collection. They can also be used to track inventory, share training materials, and manage event registration, making them a versatile tool for scaling your business.

1. Connect with audiences through a variety of mediums

A successful enterprise marketing strategy is all about orchestration. Customers expect a consistent brand experience—whether they find you online, in-store, or on social media. QR Codes help you deliver that.

You can use QR Codes on billboards, conference displays, product packaging, or storefronts, connecting your audience across formats like SMS, social media, and live events.

While QR Code campaigns are widely used in B2C marketing, QR Codes for B2B can also be highly effective. They are a great way to share detailed information with sales prospects, particularly during in-person events, where 40% of B2B prospects convert to customers. By using these codes, you can strengthen relationships and increase your chance of driving conversions.

2. Measure the impact of QR Codes in marketing campaigns

Marketing campaigns with QR Codes allow you to gather valuable insights about your audience and what they respond to.

Dynamic QR Codes allow you to track key metrics, such as:

• Scan location (city and country)
  
  
• Scans over time
  
  
• Operating system of the devices used
  
  
• Total number of scans
  
  
• Unique scans, excluding repeat scans from the same users

Understanding how to track QR Code scans is essential for optimizing your strategy. You can use this data to analyze which campaigns resonate most with your audience, helping you make data-driven decisions to improve future efforts. At the same time, it offers deeper insights into your target audience, allowing you to build a more detailed profile of their preferences and behavior.

3. Streamline internal operations

QR Codes can fuel business growth by improving efficiency at every level of your operations. Here are a few ideas to enhance your workflow:

• Supply chain tracking: Attach detailed information to products, helping you identify problems and find savings in your supply chain.
  
  
• Instruction manuals: Add codes to equipment for easy access to manuals and operating procedures.
  
  
• Employee resources: Post on notice boards to link training materials, support resources, or feedback surveys, improving retention and upskilling your business over time. 

5 essential QR Code generator considerations

When choosing a QR Code for your enterprise, each feature is important in ensuring the tool meets your business goals. Here’s what matters most when selecting an enterprise-level QR Code generator.

1. Ease of use

A QR Code generator’s interface is crucial for enterprises, especially those managing multiple tools. It should be intuitive so all teams can quickly learn and adopt the platform. For businesses with several systems in place, simplifying new implementations is key to ensuring widespread adoption.

Look for integrations and automations that save time—especially tools like CRM systems for customer service and feedback. An enterprise plan should also include responsive customer support to handle any challenges that arise.

2. Customization options

QR Code customization is crucial for enterprises that want their codes to stand out and align with their brand identity. QR Code Generator PRO allows you to create custom codes featuring your brand’s colors, logo, and even calls to action embedded in the frame. Playing with different QR Code design ideas can help get your audience’s attention and refine your tactics over time.

You can also tailor the links your codes lead to, ensuring a fully branded experience. By replacing long, generic URLs with custom domains or memorable short URLs, your brand becomes more recognizable and stays top of mind for customers. 

3. QR Code scan allowances

There are free QR Code generators on the market, but they come with a big drawback for enterprise businesses: they limit how many codes you can create and how many times they can be scanned.

Imagine launching a global ad campaign only to hit a scan limit after a few hundred uses—you could miss out on thousands of potential leads.

Enterprise-level platforms, like QR Code Generator PRO, offer unlimited scans, so your QR Codes can scale up alongside your business without restrictions. 

4. Plans and pricing

For enterprises, striking a balance between budget and features is key. The right QR Code generator should offer powerful functionality that justifies its cost, as well as multiple logins and user permissions for seamless collaboration across teams. QR Generator PRO’s flexible, enterprise-level pricing ensures your team can access the tools they need without sacrificing security.

5. Bulk creation capabilities

Managing large-scale projects or inventory? Knowing how to generate QR Codes in bulk can be a game-changer. An advanced QR Code generator lets you create large batches of unique QR Codes in one go, saving you valuable time and ensuring consistent branding.

Bulk generation helps you track products, distribute personalized marketing, and manage events efficiently. Plus, the option to download codes in different formats keeps your operations running smoothly as you scale. 

How to choose an enterprise-grade QR Code generator

With those crucial features in mind, here’s how to narrow down your options and choose an enterprise QR Code generator.

Shortlist your top QR Code generation tools

Start by researching and creating a shortlist of potential QR Code tools. Here are five of the best QR Code generators:

• Flowcode: Offers plenty of customization options upfront with expensive paid plans compared to other options. You’ll need an enterprise plan to access features such as custom domains and integrations with other software tools.
  
  
• Bitly: Known for link shortening, Bitly also offers QR Codes with customization options and unlimited scans. Its Enterprise plan offers group permissions and multiple user seats.
  
  
• QR Tiger: Known for including logos in every QR Code, but some users find the interface difficult to use. If you want more than two user seats to run QR Code campaigns, you’ll need to upgrade to their custom-priced enterprise plan.
  
  
• Adobe Express: Part of Adobe’s creative suite with several templates available, though its QR Code features are fairly basic. Enterprise customers in creative industries or those already using Adobe’s creative suite may benefit most from this tool, as it integrates seamlessly with their existing design tech stack.
  
  
• QR Code Generator PRO: Designed specifically for enterprises, with an extensive range of fully customizable QR Codes for any business need. We also offer detailed analytics to help optimize marketing and streamline internal operations. Enterprise plans are ideal solutions for organizations that want more QR Codes, white labeling, API, and other add-on features.

Evaluate features and functionality

Once you’ve narrowed down your options, take a closer look at each platform’s specific capabilities. Key considerations include pricing, how many codes can be created, and scan allowances.

Pay special attention to customization options and bulk QR Code generation, as these will make QR Code management much easier at the enterprise level. Make sure the platform allows varying levels of access so only authorized team members can edit or view the QR Codes.

Sign up for a demo or free trial

Like buying a car, the best way to choose the right tool for you is to give it a test drive. If you’re torn between options, request a demo or sign up for a free trial to see which platform feels more intuitive and useful for your unique needs.

Make sure you get multiple team members involved in testing to see how easy it is for them to learn the tool and whether it suits your team’s workflow. 

See why QR Code Generator PRO is the best choice for enterprise

As your enterprise business grows, you need tools that can keep pace—secure, customizable, and built for scale. QR Code Generator PRO does just that and more.

With features like enhanced analytics and organized campaign folders, QR Code Generator PRO can help you expand your reach and maximize your impact. Automation tools, like landing page creation and bulk QR Code generation, can help make your workflow smoother and highly efficient. Best of all, with unlimited code scans, you’ll never have to worry about maxing out QR Codes as your audience grows.

Try QR Code Generator PRO with a free 14-day trial and see how it can simplify your processes and transform your business. Or contact us to talk about QR Code Generator PRO for enterprise!