5 Sparkling Examples of QR Code Jewelry (+ Tips to Recreate Them)

Functional jewelry—like rings that can track fitness data and bracelets with GPS tracking built into them—is growing more popular. These items allow customers to get the best of both form and function. And even if you don’t necessarily need a bar necklace with a multitool built into it, it still makes for a great conversation piece!

One example of functional jewelry is QR Code jewelry. By adding QR Codes to their products, jewelers can connect the item to digital content and create an experience customers won’t forget.

Here we’ll take a look at some of the creative ways that jewelers are incorporating QR Codes into their products and go over a few tips and tricks for anyone looking to grow a jewelry business with QR Codes.

Note: The examples in this article were found during our online research.

5 sparkling examples of QR Code jewelry

From QR Code bracelets that link to a cherished photograph or secret message to pendant necklaces that link to a small business’ contact info, there’s no shortage of ways to incorporate QR Codes into jewelry. There are also plenty of examples of jewelers who are jumping on board this trend.

For your inspiration, here are five sparkling examples of QR Codes being used in the jewelry industry:

1. De Beers accessorizes with QR Codes for diamond verification

De Beers—a name synonymous with luxury and high-quality diamonds—is using QR Codes to demonstrate the authenticity and provenance of its diamonds. By integrating QR Codes into its jewelry, De Beers allows customers to scan and reveal the origin of each diamond. This includes details about the diamond’s journey from mine to market, the ethical practices involved, and even information on the craftsmen who cut and polished the stone.

This allows De Beers customers to confirm the authenticity of their jewelry, but it also allows them to confirm that the diamonds are ethically sourced. With a simple scan, customers can access a detailed history of their piece to ensure the diamonds are conflict-free and sourced responsibly.

Given that 94% of customers believe that jewelry brands should be more transparent about where they source their raw materials, incorporating this information into the jewelry itself via QR Codes is a great way to go about increasing customer trust. As customers continue to grow more and more conscious of what their money is supporting, look for more brands to follow in De Beers’ wake and make transparency a bigger priority.

2. Milwaukee Bucks’ championship ring allows players to relive season highlights

Championship rings are all about commemorating the accomplishments of a season. So why not make those accomplishments a part of the ring’s design?

When the Milwaukee Bucks won the NBA championship in 2021, that’s exactly what the organization decided to do. The Milwaukee Bucks’ championship ring, designed by Jason of Beverly Hills, features a design element that got a lot of attention when the team announced it. Each ring includes a QR Code that, when scanned, lets players relive highlights from their triumphant season. This feature transforms the ring from a mere symbol of victory to a piece that preserves the memories it’s meant to symbolize.

Of course, not every jeweler is going to get the opportunity to design a championship ring for a major sports franchise. But there’s still a lot of inspiration to be gleaned from this piece. It’s a great example of how jewelers can use QR Codes to enhance the sentimental value of jewelry, linking the owner to cherished memories that they will forever associate with the jewelry. This approach could be used to make an anniversary gift even more meaningful or to associate a gift with a certain Valentine’s Day memory. 

3. Single Mine Origin Gold advocates for a more sustainable future

Single Mine Origin (SMO) Gold is at the forefront of promoting sustainability in the jewelry industry. And part of the way the company showcases this commitment is by including QR Codes with its jewelry.

SMO Gold pieces come with QR Codes that provide complete visibility into the gold’s journey from the mine to the finished product. With a simple scan, customers can verify the source of their gold and learn more about the environmental and ethical practices involved in its extraction.

According to a 2020 survey, 77% of companies say that their sustainability initiatives have resulted in increased customer loyalty, and 63% report an increase in revenue due to sustainability practices.

But these practices aren’t going to impress anyone unless your customers know about them. By using QR Codes to link customers to info on your company’s sustainability efforts in the way SMO Gold is doing, you can make your customers feel good about their purchase—and that’s a major key to keeping them loyal to your brand.

4. Seattle Fine Jewelry enhances security and gives customers an up-close look at the jewelry

Security is a key concern for jewelry stores, and anytime you allow customers to personally examine a piece of expensive jewelry, there’s an inherent level of risk involved. To reduce the risk of theft while at the same time still allowing customers to experience the jewelry before they purchase it, Seattle Fine Jewelry turned to QR Codes as the solution.

Using QR Codes that are assigned to each piece of jewelry, Seattle Fine Jewelry provides customers with a link where they can learn more about the piece, view photos of it, and view a short video about it as well. All the while, the actual piece of jewelry remains secured in Seattle Fine Jewelry’s vaults.

Customers who complete an intake process are allowed to view the pieces in person if they wish. But the QR Code strategy enhances security and the customer experience at the same time.

Using QR Codes in this way is an especially good strategy to consider for high-value pieces that require extra security. It allows you to still show off such pieces to prospective customers without risking theft.

5. Ben Bridge shares the behind-the-scenes engagement ring creation process as an early wedding gift

Ben Bridge Jeweler is using QR Codes to add a personal touch to the experience of purchasing an engagement ring. When customers purchase an engagement ring from Ben Bridge, they can scan a QR Code for a behind-the-scenes look at the ring’s creation process that includes photos and videos of the piece being crafted.

This clever use of QR Codes turns engagement ring shopping into an interactive experience and helps customers form an emotional bond with the ring they purchase. In an industry where it can often be challenging to make your products stand out from the competition, offering a memorable customer experience is especially important.

Recording the creation process of each piece of jewelry takes time and effort, but for a life-changing piece of jewelry like an engagement ring, it makes the experience more meaningful. And sharing the creation process isn’t the only way you can use QR Codes to help create an emotional connection between customers and the jewelry. Even something as simple as linking customers to a video discussing the piece and why it’s special will enhance the customer experience and make your products more appealing.

3 best practices for creating top-tier QR Code jewelry

Now that we’ve got your brain stimulated with some ideas on how to take your jewelry biz to the next level, here are a few things you should keep in mind when creating your customized QR Code jewelry solution:

1. Engrave QR Codes on metal jewelry

One of the things that makes QR Codes so versatile is the fact you can print them on almost any medium. And that includes metals like gold (including rose gold), stainless steel, platinum, and sterling silver.

By engraving QR Codes on a piece of jewelry (say, a pair of cufflinks or a name necklace), you can permanently attach the code to the piece and make it a unique part of the design. With a tool like QR Code Generator PRO, you can easily design custom QR Codes, then upload those designs to a computerized laser engraver.

For more details on how to engrave QR Codes on metal, acrylic, silicone, and more, check out our guide to QR Code engraving.

2. Keep it dynamic

When you opt for a Dynamic over a Static QR Code, it allows for more flexibility. This is beneficial during a QR Code campaign because you can keep an eagle eye over the performance of your campaign as well as make tweaks along the way. But this feature isn’t available with a Static QR Code, so you can’t edit, track, or change the code after creating it.

3. Customize with colors and frames

It goes without saying that aesthetics are important for jewelry brands. If you plan to incorporate QR Codes into your jewelry’s design, you need the ability to make them visually appealing. But even using QR Codes in other ways still presents a good opportunity to incorporate your branding elements and create QR Codes with style!

With a tool like QR Code Generator PRO, you can create QR Codes with a range of customization options. This includes options like changing the QR Code’s color, adding a custom frame, adding an image such as your logo to the center of the QR Code, and more. Your pieces will retain your brand’s signature design elements while including the benefits of a QR Code.

How to make your own custom QR Code jewelry

If you’d like to start creating your own custom QR Code jewelry, you’ll be happy to learn that the process isn’t nearly as complicated as it might seem. With a tool like QR Code Generator PRO, you can create customized, Dynamic QR Codes for your jewelry in six simple steps:

1. Sign up for QR Code Generator PRO
   
   
2. On the Dashboard, select Create QR Code.
   
   
3. Select the type of QR Code jewelry solution your business needs. 
   
   
4. Input all the necessary information about the content of your code.
   
   
5. Customize it by choosing the colors, shapes, edges, frames, and more. 
   
   
6. Test it, download it, and distribute it!

Design unique and stylish QR Codes with QR Code Generator PRO

There are a lot of innovative ways jewelry brands can use QR Codes to create a unique and memorable experience for their customers. And with QR Code Generator PRO, creating unique and stylish QR Codes is something anyone can do!

QR Code Generator PRO lets you customize what your QR Codes look like, easily print or distribute them, and track how customers engage with the QR Codes for valuable insights into customer behavior. You can create simple QR Codes without signing up, but jewelers who are serious about using QR Codes to level up their brand will want the specific options unlocked with the paid plan.

For example, with a paid plan, you can create QR Codes in bulk, which is valuable for jewelers who mass-produce products—such as dog tag QR Code necklaces that allow the wearer to share medical information or emergency contact info. You can also create multiple Dynamic QR Codes and track their scans over time to see which pieces of jewelry are attracting customers. Dynamic Codes also mean that you can update the scan destination across seasons to keep the customer experience fresh.Incorporating QR Codes into jewelry design is more than jumping on the functional jewelry trend. It’s an opportunity to build a more meaningful, lasting experience for customers.

Sign up for QR Code Generator PRO to get started designing custom QR Codes for your jewelry brand.