Threads QR Code: What Is It? And How Do You Access It?

Since its launch in 2023, Threads has emerged as a leading platform for real-time conversations—similar to X and Bluesky—where users can share updates and join public discussions. As part of the Meta ecosystem, it seamlessly connects with Instagram and Facebook, making it easy to expand your network.

Threads recently introduced a QR Code feature, offering a fast way to share your profile. Whether you’re growing a follower base, promoting a brand, or connecting with friends, a simple scan gives others instant access to your Threads account.

But how exactly do these codes work, and what are their limitations? In this guide, we’ll cover everything you need to know—including how to create a custom Threads QR Code with more flexibility and tracking options.

Note: The brands and examples discussed below were found during our online research for this article.

What is a Threads QR Code?

Threads is a text-based app developed by Instagram. On Threads, users can share short updates of up to 500 characters or reply to others to join a conversation. Posts can also include links, photos, or short videos. This platform was developed in 2023 as a competitor to X (formerly known as Twitter) but has quickly achieved popularity in its own right. 

In 2024, Threads introduced QR Code functionality, automatically generating a unique code for every profile. Instead of manually searching for a username, others simply scan the QR Code with their smartphone (iPhone or Android) to access your profile in seconds.

Threads is one of many social networks and apps that assign QR Codes to use profiles for easy sharing. For example, when you want to share your Instagram account, you can pull up your Instagram QR Code using the Share Profile button at the top of your profile, download or copy the link to share it,  and have your friends scan it to visit your profile. 

How to access and share Threads QR Codes

Accessing QR Codes for your Threads profile or another user’s account is quick and straightforward. 

Follow these steps to find your Threads QR Code on iOS and Android:

1. Open the Threads app and tap the profile icon in the bottom-right corner.
   
   
2. Select Share profile in the top-right corner to generate your QR Code.
   
   
3. From there, you can copy your profile link or download the QR Code to share on other platforms. 
   
   
4. Display the QR Code for others to scan. 

Here’s how to find a QR Code for someone else’s Threads account:

1. Locate their profile using the search feature or by tapping their username in your feed.
   
   
2. Tap the three dots in the top-right corner.
   
   
3. Select QR Code to view and share their code.

How to get custom QR Codes for Threads

While Threads’ in-app QR Codes are useful, those who want more flexibility and control may choose to use a dedicated QR Code generator. QR Code Generator PRO. 

QR Code Generator PRO allows you to design a wide range of Social Media QR Codes that not only match your brand’s aesthetic but also provide real-time analytics to track engagement.

Here’s how QR Code Generator PRO can enhance how you use QR Codes on Threads:

• Link to your Threads profile or a specific post via URL to drive targeted engagement.
  
  
• Customize colors, shapes, and borders to fit your brand’s style.
  
  
• Add a call to action (CTA) or logo to increase visibility and credibility. 
  
  
• Download in multiple formats (JPG, SVG, EPS, and PDF) for seamless integration into digital and print marketing materials.
  
  
• Track scans in real time, including the number of unique scans, scans over time, scan location by city and country, and scans by operating system.

With a Dynamic QR Code, you can also edit the linked content at any time without needing to create or reprint a new code—perfect for businesses, influencers, and marketers who want to stay flexible.

Benefits of QR Codes for social media

With Social Media QR Codes, you can instantly share your profiles with prospective followers and seamlessly integrate them into print marketing materials. Here are a few ways these versatile marketing tools can benefit your business:

Personalize QR Codes with unique customizations

Customizing your QR Codes enhances their visual appeal and ensures they reflect your brand identity. A well-designed, custom code is also more likely to attract attention and encourage scans compared to a generic one.

There are several QR Code design ideas to make your Threads QR Code stand out:

• Custom color palette: Incorporate your brand colors to make your code pop in marketing materials.
  
  
• Shape and borders: Choose from different shapes and border styles to create a distinctive look—whether sharp, rounded, or something unique.
  
  
• Call to action: Use a short, compelling phrase such as “Follow for the latest updates” or “Join the conversation” to entice users to scan.
  
  
• Logo: Boost brand recognition by placing your logo in the center of your QR Code.

Even subtle changes will make your codes more recognizable and effective in your marketing campaigns. For example, when running a product launch campaign, adding a simple CTA like “pre-order today!” on your QR Codes will encourage your customers to take action. They can scan the code to be directed to the product order page instantly. 

Enhance marketing campaigns with QR Code analytics

With 78% of consumers more likely to buy from a brand after a positive experience on social media, making your online profiles easily accessible is crucial. Dynamic QR Codes for Threads not only simplify this process but also offer real-time tracking, providing valuable insights into both your print and digital marketing efforts. 

Placing a Dynamic QR Code on a print ad, billboard, flyer, or product packaging allows you to track scans in real time with QR Code tracking. When your audience scans your QR Code, it’s an indication that your marketing materials are capturing their interest, leading to more engagement and greater reach. 

You can use QR Code analytics along with other tools like Google Analytics and social media analytics to identify which marketing strategies are the most effective and refine your campaigns for better results. For example, you can compare your QR Code metrics to metrics from the Threads app, such as views, likes, and follower count. With this approach, you can estimate the percentage of traffic coming from offline—helping you assess ROI and fine-tune your strategy.

Share every social profile with a single QR Code

Instead of generating separate Instagram, Facebook, Threads, and Twitter QR Codes, a custom social media code lets you connect all your profiles with a single scan. With the average person using 6.8 social media platforms monthly, cross-platform promotion can significantly expand your reach.

To share all your social media links at once, start by using a website builder to create a custom landing page with your social media information. This could include your handles, profile links, or even QR Codes for each platform. 

Then, create a Dynamic URL QR Code that links to the landing page. With this approach, followers can easily find and connect with you on their platform of choice—eliminating friction and streamlining social discovery.

Or, for a simpler solution, use QR Code Generator PRO. The platform offers dedicated Social Media QR Codes with pre-built landing pages. Just fill in your information, customize the page’s colors to match your brand, and add links to each of your social profiles.  

Create custom QR Codes for Threads and other social media profiles

Threads’ built-in QR Code feature simplifies profile sharing for users. With a quick scan, your audience can instantly connect with your brand, making it easier to grow your followers and maximize engagement. But the downside is that these generic-looking codes don’t exactly stand out.

With QR Code Generator PRO, you can create a custom QR Code for your Threads account that matches your brand’s aesthetic, includes a clear call to action, and provides real-time tracking insights. 

Whether you’re a business promoting your profile or an individual looking to stand out, a personalized QR Code offers more flexibility and impact. This custom QR Code can help drive traffic to your Threads account, allowing your audience to join the conversation and interact with you directly on social media. 

Ready to take control of your Threads QR Code? Sign up for QR Code Generator today to start creating trackable, fully customized QR Codes.