Can I see how a WhatsApp QR Code is used?
There are many different ways businesses can use WhatsApp QR Codes to make it easy to contact them and communicate with customers. Here are a few examples to give you a clearer idea.
Real estate agencies
A WhatsApp QR Code is the perfect way to streamline contact between a customer and a real estate agency to discuss a particular property listing. The real estate agency could add the WhatsApp QR Code on their office window next to each available property. Those interested can scan the QR Code and instantly get in touch with the responsible agent.
Business consultants
A business consultant could direct clients to WhatsApp to discuss potential projects using a WhatsApp QR Code on a sales brochure at a conference. Their contacts can decide to take the brochure with them and have an easy way to contact the business consultant later. Potential clients can also simply scan the WhatsApp QR Code without taking the brochure to save the chat for later.
Retailers
A fashion retailer could create a WhatsApp QR Code and display it at the store or directly on the shopping bag. In case any of the customers have questions or need help with issues like faulty items and returns, they can scan the QR Code and immediately get in touch with a customer service representative.
Tourism
A local tourism agency wanted to spread awareness about a new travel package by adding a WhatsApp QR Code to a poster ad. After scanning the QR Code with a pre-filled message that conveyed their interest in that particular package, the customer service personnel could follow up directly with the potential customer and book their travel package.
Home repairs & maintenance
A home repairs and maintenance company knows that many of their customers need help with emergencies. So they added a WhatsApp QR Code to their vehicles to make it easier for customers to contact them outside of office hours when they need urgent assistance.
Are there any WhatsApp QR Code best practices?
There are a few details to keep in mind when creating and designing your WhatsApp QR Code, so we’ve outlined the most important best practices below.
Creating the WhatsApp link
Ensure that all pluses, dashes, and brackets are removed when you’re creating the link to your phone number.
Adding a pre-filled message
To add a pre-filled message in your WhatsApp QR Code, you need to use the following format: https://wa.me/<number>?text=<urlencodedtext> and replace the <urlencodedtext> with your message using the + sign instead of spacing. Be sure to make the message short, simple, and to the point so that the QR Code won’t look as “noisy” and faster to load.
Customize your link
If you opt to create a WhatsApp QR Code using Dynamic URL, you can take advantage of the automatically generated short URL. This short URL ensures that your WhatsApp “click to chat” link looks clean if used on digital platforms (like Facebook posts). You also have the opportunity to customize your short URL, which is an excellent place to boost your branding.
Style your QR Code
If you plan to use your WhatsApp QR Code for any business or marketing purposes, we recommend completely customizing your QR Code. This means giving it a custom frame, CTA, such as “Scan to Chat,” as well as using your brand colors. Adding these style elements heavily increases the results you get from marketing campaigns.
Consider the appropriate QR Code size
Your WhatsApp QR Code should never be smaller than 2 x 2 cm (0.8 x 0.8 in). Otherwise, you will run into scanning issues. However, QR Codes have no minimum scan distance, so you can make them as large as you want so that they can be scanned from far away. Just make sure to use high image resolution according to the image size.
Add your logo
Especially if your WhatsApp QR Code will be used on materials in a public area, it’s worthwhile to add your logo. Not only does it improve branding, but it also ensures users that your QR Code is authentic and safe to scan.